PPH Tells Peers - PPH Viewed as Third Tier Health Provider

I located this interesting piece of information while searching the web. Apparently Palomar Pomerado Health will be telling its peers that PPH has been viewed as a second or third tier health provider. Whoever thought this would be a good idea appears to be marketing their administrative vision at the expense of the health care reputation of PPH. The following is copied from the web:

The Symposium on HealthCare Design, Sept. 26-28, 2005, Atlanta, Georgia
Tuesday, September 27, 2005 – 1:30 – 2:30 PM
The Quest for Innovation – Aligning Community Benefit and Organizational Strategy
“Pomerado Health (PPH) is a public district hospital system that covers 800 square miles (the largest health district in California). To meet the growing community's needs, update aging infrastructure systems and to integrate advances in medical technologies; PPH is planning significant improvements to their facilities ($753 million project cost). Two years ago PPH was viewed as a second or third tier health provider - as patients made choices for their care, they would consider driving further to other providers who seemingly provided better care. PPH was struggling financially, they were burdened by out of date facilities and the culture was mired in the past. Along comes a newly appointed CEO who in conjunction with the Board: forged a new vision ("to be the health system of choice and recognized nationally for the highest quality of care)is challenging PPH staff to rethink how they approach their work led the efforts in getting a $500 million bond passed. “

http://www.hcaredesign.com/sessions_byDay.asp#S1415